Role & Scope
• Led digital commerce and omni-channel marketing for Sunglass Monster, a DTC / retail eyewear brand.
• Owned the end-to-end online shopping experience—from landing pages and product detail pages to checkout and post-purchase.
• Worked closely with merchandising, marketing, and operations to keep digital and in-store experiences aligned.
Increased Conversions
E-COMMERCE EXPERIENCE & CONVERSION
• Re-designed key flows (home, PDP, cart, and checkout) to reduce friction and increase conversion.
• Clarified sizing, fit, and lens options with visuals and concise copy, reducing returns and pre-purchase anxiety.
• Introduced cross-sell and up-sell placements that felt helpful rather than pushy.
• Tuned responsive layouts for mobile-first shopping behavior.
Brand Experience
OMNI-CHANNEL & BRAND EXPERIENCE
• Ensured promotions, pricing, and collections were consistent across web, email, social, and physical locations.
• Built campaign landing pages that tied together storytelling, product selection, and clear calls to action.
• Partnered with photography and creative teams to keep imagery aligned with brand while still performance-oriented.
Testing & Growth
DATA, TESTING & GROWTH
• Used analytics and A/B testing to validate design decisions and iterate on messaging, layout, and offers.
• Established basic dashboards for traffic, funnel performance, and repeat purchase behavior to guide future campaigns.
• Treated the site as a live product rather than a static brochure—continually refining based on real customer behavior.
Note: I’m actively updating this section with a full case study for this position, including before/after states, outcomes, and team context.